Marketing Tips and Tools

Tip #1 - Contact Early.

Let them know you're coming and where you're going to be. Properly inform them of the show and its tremendous benefits by using the contents of your Marketing Kit (flyers, mailers, passes, etc.) in conjunction with your own communication materials for a winning one-two punch. Read more.

Tip #2 - Repetition. Repetition. Repetition.

The key to repeat business is customer satisfaction and one way that's sure to satisfy is to make them feel valued. This, along with consistent contact with a sense of urgency, will help drive your message home and potentially earn you more business. Did you know it can take upwards of 9 times of putting it out there before your message will even be noticed? Read more.

Tip #3 - Give Them a Reason.

Make your customer's day at the show and see big ROI tomorrow. Provide incentive to come to your booth, not just information. Premium promo items, giveaways, product discounts and show specials can sway an unsure prospect. And remember, more incentive = more numbers. Read more.

Tip #4 - Promote and Emote.

Get in touch with your inner P.T. Barnum by getting the word out loud and clear and heed this warning from the Greatest Showman on Earth: "Without promotion, something horrible happens—nothing!" Read more.

Tip #5 - Sparkle and Shine.

It doesn't matter if you're selling the Fountain of Youth; without a nice, neat and clean appearance (inside and out), your message will be lost and so will the business. Read more.

Tip #6 - Stay Relevant.

That prize wheel collects dust, not leads. The tradeshow gimmicks of old don't cut it anymore and an updated method is in order—in substance, in style, in message and more. Read more.

Tip #7 - Switch It Up.

Variety is the spice of life and in business; more options offered bring about more opportunity. Read more.

Tip #8 - Capture Leads.

Making sure you have the resources to capture every lead at the show, or ingenuity to change the game, will determine success. Read more.

Tip #9 - Position Yourself.

Work your booth and show like the pro that you are with these helpful Do's and Don'ts about working and staffing your booth. Read more.

Tip #10 - Follow Up.

Make sure all of your hard work at AMTS isn't in vain by promptly contacting those connections. Read more.